Keep in mind that we should be focusing efforts on replying to big following accounts within the first 5 hours of their post! The impressions fall off a lot after that. We can reply to individual (small) accounts (<5,000 followers) any time, as they are more likely to see our notification.

CEC Reply Guy Marketing Strategy

Weekly doc: https://docs.google.com/spreadsheets/d/14v2R7Rm2wl1CLcb3kGONViiqv_E8EtC0iMKptEpFmeI/edit?usp=sharing

Targets

Rollup Ecosystems L2 (Official Accounts, Core Team, Chain Cheerleaders (influencers), Native Dapps)
Bridge Aggregators and other cross-chain infrastructure (Aave, compound, )
Competitors (Orbiter, stargate, synapse, )
Interop Intelligentsia (collaborator bridges )
End bridge users

Objectives

We want chains to think that they NEED Across to drive users and growth to their ecosystems.
We want to receive the most incentives in the future (e.g. Arbitrum STIP, $OP Rewards) ( @TheReal Tuna @My DeFi )
We want to become the interoperability standard with our unique intents-based framework (e.g. Across Interop Powered by Intents > Layer Zero OFTs, Connext xERC20, Chainlink CCIP, Axelar, Orbiter/Synapse Middleware Chain) "We want to become the interoperability standard." This means we want to be the go-to solution for seamlessly connecting and transferring data and assets between different blockchain networks”

What does every L2 or Alt-L1 chain want? Users, TVL and developers building on them.

How do they do that? By having solutions like Across get more money to their chain quickly and cheaply, but most importantly reliably. Developers won’t build on a new L2 if infrastructural products like Across are not available, but of course the most important factor are incentives (e.g. Avalanche developer grants).

We need to make everyone think that their chain has not reached its maximum potential because Across has not deployed there.